Digital Marketing News | Marketing Dive
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and mo
Social Media Marketing News | Marketing Dive
Oct 31, 2024 · 5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
Marketing Analytics News | Marketing Dive
6 days ago · Snap doubles number of advertisers in Q3 as AI, AR bets persist. The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period. By Jessica Deyo • Oct. 31, 2024. Bennett Raglin/Getty Images for Bustle via Getty Images.
Agencies News - Marketing Dive
3 days ago · Top takeaways from Advertising Week 2024 marketers need to know. Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab. By Chris Kelly • Oct. 18, 2024.
Creative Marketing News | Marketing Dive
1 day ago · Papa Johns names new CMO to elevate data-driven creativity. Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences. By Peter Adams •Nov. 7, 2024. Retrieved from Dick's Sporting Goods on November 06, 2024.
Marketing playbook: Breaking down industry trends to follow in …
Jan 26, 2024 · Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.
Deep Dive - Marketing Dive
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success. Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Omnicom unveils ArtBotAI to drive digital content at scale
Jul 15, 2024 · Omnicom is pushing deeper into the generative AI realm with the unveiling of ArtBotAI, its next-generation intelligent content platform that is designed to solve what is billed as a common CMO dilemma around how to efficiently optimize creative content at scale without losing out on quality. ArtBotAI has the power to assemble clients’ digital ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
Dec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Brand Strategy News - Marketing Dive
3 days ago · Inside Disney’s increasingly global approach to selling holiday ads. The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays. By Chris Kelly • Oct. 31, 2024.