88% of Gen Z live in the gaming world. Airbnb wanted to bring them out into the real world. Solution Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn ...

32% of women around the world feel uncomfortable swimming in public. In the Middle East, it's 88%. So adidas created the world's first swimmable billboard in Dubai, encouraging every woman in the city ...

Attract 18-26-year-olds to Adobe by integrating the brand into their cultural interests, making it relevant to their creative passions. Revolutionize tutorials with engaging content and celebrity ...

The fashion industry has been characterised by the exploitation of workers in the Global South. Designed in Bangladesh. Made in Europe involved creating a sneaker that disrupts the category and ...

Seoul, South Korea is a vibrant and colourful city. However, the annual monsoon season takes away colour and energy from the streets and people. So with help from Pantone, we painted the streets with ...

Shortly after the outbreak of the war in Ukraine, almost 10 million refugees from the occupied territories crossed the Polish border and headed to the biggest Polish cities for shelter. Overcrowded, ...

‘Big Bad Wolf ’ is outrageous and hilariously funny, capturing Schofield’s absurdist concept ‘crotch faces’. A carefully crafted gag, ‘Big Bad Wolf ’ enters the parallel universe of its characters in ...

D&AD New Blood Academy is an intensive online training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks. The 2024 New Blood Academy is ...

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British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad ...

The National Rifle Association (NRA) spends $250 million annually to advocate for pro-gun legislation. How do you fight for common sense gun laws while facing such a powerful Goliath? One idea was to ...

Bito created a brand new vision for the Taipei Golden Horse Film Festival (TGHFF), one of the most prestigious Asian film festivals. During the pandemic, people began to reflect upon the definition of ...