Some movie theaters hope adding pickleball courts will save their struggling chains
Movie theaters are investing $2.2 billion in upgrades, adding pickleball courts, ziplines, and better seats and sound to their facilities.
Movie Theaters Investing Billions In Upgrades, But We're Just Here For The Zipline
The investment will focus on sound, seating, and amenities, with new attractions like pickleball and bowling at some locations.
Popcorn and pickleball? Movie chains spending $2.2 billion to get people back to theaters
Getty Images While 22% of Americans say they have a home theater, far fewer have a pickleball court. But integrating the hot new sport into the moviegoing experience is just one perk of a $2.2 billion
Theater owners plan to add pickleball, ropes courses, and bowling to the moviegoing experience
The National Association of Theatre Owners, which represents hundreds of theater chains in all 50 states and across more than 100 countries, announced a $2.2 billion pledge Thursd
Movie Theater Chains Will Invest $2.2 Billions to Bring You Ziplines and Pickleball
Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.
Movie Theaters Commit $2.2 Billion to Upgrade Cinemas, Improve Tech, and Even Add Pickleball Courts
NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.
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Major Theaters Spending Over $2 Billion in Upgrades To Bring Audiences Back
While it's great that they're improving things like sound and seating, perhaps adding a pickleball court isn't the best move.