US retailer Walmart is kicking off the late-year holiday shopping season earlier than ever this year, recognising that nearly half of consumers begin their holiday shopping in August or September. To meet this demand,

Customers who want a jump start on some of the best deals on top holiday gifts don't have to wait until November. Walmart will offer some of its hottest deals of the season with its first Walmart Holiday Deals event Oct. 8-13, with deep savings across electronics, home, fashion, toys and more, from both owned and Walmart Marketplace assortments.

Walmart just announced that its first Holiday Deals event will start on Tuesday, October 8 and run through Sunday, October 13. While that's three times as long as Amazon's two-day event (on October 8 and 9),