Its first brand-new store with Target's next generation store design ... A New Day for contemporary women’s clothing, Goodfellow & Co for men, JoyLab athleisure wear, and Project 62 in home ...

Target has capitalized on the trend by revamping its house products into more exciting brands to get shoppers back in stores. It's already done so with its children's clothing brand, Cat & Jack ...

"We think about our own brands from a portfolio management perspective," Gomez said. While Target has evolved and changed over the years, the discount-fashion notion of "Tar-jay" is very much alive ...