Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on MiLB helmets starting in 2025. Here's details.

The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets. Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.

Major League Baseball on Friday announced a new multiyear international partnership with European workwear leader STRAUSS that makes the German company the Official Workwear Partner of MLB. The partnership marks STRAUSS’ first league-wide deal in the United States.

Major League Baseball (MLB) has announced a partnership with German workwear company Engelbert Strauss, which includes branding on batting helmets. The partnership marks Strauss’ first league-wide deal in the US. It is also the first time a brand logo will adorn MLB and MiLB batting helmets league-wide in the States.

MLB has reached a multi-year deal to place the name and logo of German apparel company Strauss on postseason helmets through the 2027 season. The ads will be 5-by-0.92 inches and will be located on both sides of every helmet.

During the 2024 postseason, you're going to see something new: MLB helmets will feature a brand logo. Major League Baseball announced a partnership with German workwear company STRAUSS on Friday, which includes MLB batting helmets displaying the STRAUSS name and logo throughout the playoffs for the next four seasons.