Morgan Stanley analyst Erik Woodring rates Apple stock at Overweight with a $273 price target. He’s upbeat on fiscal 2026 and the iPhone 17.

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously rolled-out artificial intelligence features coming to iPhones.

Apple's iPhone 16 launch event took place Monday, and the company announced four new phones. It also unveiled new Apple Watch devices and refreshed AirPods models. MarketWatch broke down the news and reactions live.

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe in this thesis, now could be a time to buy the stock. Because if sales keep stagnating, the stock will not do well starting at a P/E of 34. Perhaps this is why Warren Buffett is unloading his Apple position right now.

Analysts are largely bullish Apple could benefit from an AI-driven upgrade cycle after the iPhone 16 was unveiled Monday, but some warned a slow rollout of AI features could hold back sales in the near term.

Apple unveiled the iPhone 16 with notable improvements, but the market reaction was muted. Read why I'm neutral on AAPL stock here.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming.

Apple shares edged lower again Wednesday, pinning the stock near the lowest levels in a month, even as a top Wall Street analyst sees an impending 'super-cycle' of iPhone upgrades tied to the tech giant's AI push.

Apple stock rose after the chief executive of wireless carrier T-Mobile US offered positive comments about early demand for iPhone 16 handsets.